"For God so loved the world, that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life." John 3:16 (New International Version)
The bible verse quoted above is considered as the most famous bible quote since it can be seen in various consumer goods ("John 3:16 - Wikipedia, the free encyclopedia", n.d.). This is probably the reason why the Super Bowl ad made use of it. The 2011 Super Bowl commercial emphasizes on John 3:16. This bible verse has been a part of Football culture. Despite of this fact, Fox Sports rejected this particular advertisement for containing a bible doctrine ("Fox Sports Rejects Super Bowl Commercial Featuring Bible Verse (VIDEO)", 2011). At the beginning of the commercial, a group of friends or family gathered to watch a football game, while watching a football player was seen with a familiar bible verse on his face. Then, one man asked another what the verse was about, and then the other replied, “I’ll look it up.” The commercial ended by showing the website where the bible verse is featured.
[1] This commercial advertisement was paid and released by the producers of Fixed Point Foundation. This commercial aims to explain how the bible verse of John 3:16 is important not only to the football players but to everyone through visiting the official website, http://www.lookup316.com, which was seen in the latter part of the advertisement.
[2] This commercial represents the football game, thus all football fans, although not limited to them only, are the target audience of the advertisement. As mentioned a while ago, the bible verse John 3:16 is an important part of the football culture. These football fans may have seen this verse over and over again but they may not know what the verse is all about and why it is important to football players such as Tim Tebow.
[3] The advertisement began in the scene where a group of people is watching a football game on the television, and suddenly, the focus of the advertisement was on the football player, Tim Tebow, who has a bible verse written on his face. Then, a man asked about the verse, and the other suggested finding out. At the end of the commercial, a website, http://www.lookup316.com, was seen.
[4] The unstated meaning of the advertisement was probably how finding out the meaning behind the bible verse is relevant to the game. It could also represent how religion is important even in sports, which is why understanding the meaning of it is necessary.
[5] The Super Bowl commercial tells us that even football players like Tim Tebow values religion as an important aspect of life. It also shows that faith is important, which was shown by Tim Tebow.
[6] Tim Tebow, a famous football player, embodied the importance of faith in football. This is an example of an advertisement committing the logical fallacy of testimonial/s. This commercial advertisement also committed the fallacy of ethos since it made use of a famous quote coming from the Bible and suggested to find the meaning behind it by viewing the official website seen in the latter part of the advertisement.
[7] Faith and religion is important in every person’s life, understanding the message that there is still hope is essential in living, this is the positive message delivered by the advertisement. However, the advertisement can also draw us from the real message. Since the bible verse, John 3:16, is part of the football culture it may mislead the audience that it is important to know the quote since the football sport upholds it as its important value instead of our religion upholding it as an important message by God.
[8] If you think about it the message or the bible verse empowers everyone who has faith in God, but the commercial advertisement used it as a football value, which limited its target audience to only football fans. Meanwhile, it disempowers those football fans who have different religion since John 3:16 symbolizes Christianity. Fox Sports declined this particular advertisement for containing a bible doctrine; this should explain how media today values religion. This may be a message of hope but to media, this is not necessary in advertising the Super Bowl event.
[9] The commercial only featured the bible verse, and so it is up to the audience to find out what is the content of this verse. To find out the meaning of the verse and what the message of hope is all about the audience can view their official website, http://www.lookup316.com.
[10] I have seen this bible verse in quite a lot of products, but I never knew what was it about until I visited the website. The commercial was rejected for containing bible content but in my opinion, it delivered its text well in an interesting way. Besides the fact that the advertisement is true to its message, it failed in having a wider target of audience.
Direct link: http://www.youtube.com/watch?v=8HQElDwoOwE
The bible verse quoted above is considered as the most famous bible quote since it can be seen in various consumer goods ("John 3:16 - Wikipedia, the free encyclopedia", n.d.). This is probably the reason why the Super Bowl ad made use of it. The 2011 Super Bowl commercial emphasizes on John 3:16. This bible verse has been a part of Football culture. Despite of this fact, Fox Sports rejected this particular advertisement for containing a bible doctrine ("Fox Sports Rejects Super Bowl Commercial Featuring Bible Verse (VIDEO)", 2011). At the beginning of the commercial, a group of friends or family gathered to watch a football game, while watching a football player was seen with a familiar bible verse on his face. Then, one man asked another what the verse was about, and then the other replied, “I’ll look it up.” The commercial ended by showing the website where the bible verse is featured.
[1] This commercial advertisement was paid and released by the producers of Fixed Point Foundation. This commercial aims to explain how the bible verse of John 3:16 is important not only to the football players but to everyone through visiting the official website, http://www.lookup316.com, which was seen in the latter part of the advertisement.
[2] This commercial represents the football game, thus all football fans, although not limited to them only, are the target audience of the advertisement. As mentioned a while ago, the bible verse John 3:16 is an important part of the football culture. These football fans may have seen this verse over and over again but they may not know what the verse is all about and why it is important to football players such as Tim Tebow.
[3] The advertisement began in the scene where a group of people is watching a football game on the television, and suddenly, the focus of the advertisement was on the football player, Tim Tebow, who has a bible verse written on his face. Then, a man asked about the verse, and the other suggested finding out. At the end of the commercial, a website, http://www.lookup316.com, was seen.
[4] The unstated meaning of the advertisement was probably how finding out the meaning behind the bible verse is relevant to the game. It could also represent how religion is important even in sports, which is why understanding the meaning of it is necessary.
[5] The Super Bowl commercial tells us that even football players like Tim Tebow values religion as an important aspect of life. It also shows that faith is important, which was shown by Tim Tebow.
[6] Tim Tebow, a famous football player, embodied the importance of faith in football. This is an example of an advertisement committing the logical fallacy of testimonial/s. This commercial advertisement also committed the fallacy of ethos since it made use of a famous quote coming from the Bible and suggested to find the meaning behind it by viewing the official website seen in the latter part of the advertisement.
[7] Faith and religion is important in every person’s life, understanding the message that there is still hope is essential in living, this is the positive message delivered by the advertisement. However, the advertisement can also draw us from the real message. Since the bible verse, John 3:16, is part of the football culture it may mislead the audience that it is important to know the quote since the football sport upholds it as its important value instead of our religion upholding it as an important message by God.
[8] If you think about it the message or the bible verse empowers everyone who has faith in God, but the commercial advertisement used it as a football value, which limited its target audience to only football fans. Meanwhile, it disempowers those football fans who have different religion since John 3:16 symbolizes Christianity. Fox Sports declined this particular advertisement for containing a bible doctrine; this should explain how media today values religion. This may be a message of hope but to media, this is not necessary in advertising the Super Bowl event.
[9] The commercial only featured the bible verse, and so it is up to the audience to find out what is the content of this verse. To find out the meaning of the verse and what the message of hope is all about the audience can view their official website, http://www.lookup316.com.
[10] I have seen this bible verse in quite a lot of products, but I never knew what was it about until I visited the website. The commercial was rejected for containing bible content but in my opinion, it delivered its text well in an interesting way. Besides the fact that the advertisement is true to its message, it failed in having a wider target of audience.
Direct link: http://www.youtube.com/watch?v=8HQElDwoOwE