This TV advertisement illustrated how Filipinos are, throughout the past century, family-centered since despite the changes in time. The commercial began with the scene where a young girl is trying to fit a dress when a young boy came and saw her, he, somehow, got attracted to her. Eventually, the two became friends until they fell in love for each other, had their own family, and finally, grew old together with their family and granddaughter.
[1] This TV commercial, “100 Years: Pag-ibig” is presented and paid by Nestle Philippines, Inc. Its producers are Jem Lim and Syd Alcala.
[2] The target audience of this TV commercial is Filipino families. It is shown in the advertisement how Filipino families, or Filipinos, change through time yet the used of Nestle products is still prevalent.
[3] The TV commercial started with a scene wherein two children met for the first time, probably around less than a century ago, inside a house or a shop. The second scene was when both children were in their elementary years. The third scene was when both children were in their teenage years already. The fourth scene was when both of them got married. The fifth scene was when they eventually had a family. These scenes progressed until both of them are in their 70’s or 80’s. The TV advertisement was accompanied by the song,“Pag-ibig”, sang by Apo Hiking Society. Also, it is evident in the advertisement how the change in time occurred through their clothing and styles. In conclusion, this commercial is particularly telling its audience how Nestle became part of many Filipino lives throughout the past century.
[4] The hidden message of this advertisement is about how Filipinos are loyal to a certain product, such as Nestle Philippines, and how using their products may be influential to one’s growth and development as a person. The TV advertisement also suggests another unstated message, that using their products might guarantee happiness for Filipino families.
[4 & 5] If you think about the comparison between the couple and the consumer to the product, Nestle Philippines, it would suggest loyalty. If being loyal to your partner means happiness for you and for your family, thus being loyal to Nestle products would also guarantee you and your family happiness.
[6] I believe this particular TV advertisement committed the fallacy of Faulty Comparison since it compared how being loyal to both brand and to your partner would eventually result to happiness as portrayed in the commercial. It also committed the fallacy of Appeals to Emotion since the commercial relates it to the experiences of Filipino families throughout the past century. Finally, it committed the rhetorical appeal of Pathos, since Filipino families are drawn to advertisement since it did not only depict how Filipinos were but also how it is relatable.
[7] The positive message of the advertisement is how Filipinos values the concept of family, love, and loyalty. Filipinos are known to be family-centered individuals, which is why most Filipinos would survive anything as long as they have their families. Personally, I do not think there is a negative message being delivered by the advertisement but the unstated meaning would probably be its negative message. The advertisement is trying to tell its audience how Nestle Philippines’ products are influential to Filipino families.
[8] The advertisement empowers every Filipino family; since Nestle Philippines is a big brand it would empower all loyal consumers. However, this advertisement may disempower those who are non-consumers, but there are only a few who do use not one product of Nestle. Through this advertisement, Nestle Philippines does not only show how celebrating their 100 years together with its consumers, Filipino families, is meaningful and important to them but also, in a way, advertise all their products.
[9] The TV advertisement was generally good yet it still lacked some details, such as how these consumers were attracted into buying their products. What made the consumers buy their products? The commercial started already with the young boy drinking a canned milk from Nestle without explaining first how or why did the young boy liked it. To gain more information, Nestle Philippines has an official website: http://nestlephilippineschoosewellness.blogspot.com/ or http://nestle.com.ph/.
[10] As a Filipino myself, I grew up consuming some of their products and watching the commercial enticed me into believing how much Nestle has been successful. I found the advertisement very emotionally appealing since the song, “Pag-ibig”, was very heart-warming along with the plot of the young boy and girl who grew up together, eventually fell in love, got married, have kids, and grew old together. In short, I really like how this commercial is very touching yet it did not fail to advertise most of their products.
Direct link: http://www.youtube.com/watch?v=ffQf0ztguzs
[1] This TV commercial, “100 Years: Pag-ibig” is presented and paid by Nestle Philippines, Inc. Its producers are Jem Lim and Syd Alcala.
[2] The target audience of this TV commercial is Filipino families. It is shown in the advertisement how Filipino families, or Filipinos, change through time yet the used of Nestle products is still prevalent.
[3] The TV commercial started with a scene wherein two children met for the first time, probably around less than a century ago, inside a house or a shop. The second scene was when both children were in their elementary years. The third scene was when both children were in their teenage years already. The fourth scene was when both of them got married. The fifth scene was when they eventually had a family. These scenes progressed until both of them are in their 70’s or 80’s. The TV advertisement was accompanied by the song,“Pag-ibig”, sang by Apo Hiking Society. Also, it is evident in the advertisement how the change in time occurred through their clothing and styles. In conclusion, this commercial is particularly telling its audience how Nestle became part of many Filipino lives throughout the past century.
[4] The hidden message of this advertisement is about how Filipinos are loyal to a certain product, such as Nestle Philippines, and how using their products may be influential to one’s growth and development as a person. The TV advertisement also suggests another unstated message, that using their products might guarantee happiness for Filipino families.
[4 & 5] If you think about the comparison between the couple and the consumer to the product, Nestle Philippines, it would suggest loyalty. If being loyal to your partner means happiness for you and for your family, thus being loyal to Nestle products would also guarantee you and your family happiness.
[6] I believe this particular TV advertisement committed the fallacy of Faulty Comparison since it compared how being loyal to both brand and to your partner would eventually result to happiness as portrayed in the commercial. It also committed the fallacy of Appeals to Emotion since the commercial relates it to the experiences of Filipino families throughout the past century. Finally, it committed the rhetorical appeal of Pathos, since Filipino families are drawn to advertisement since it did not only depict how Filipinos were but also how it is relatable.
[7] The positive message of the advertisement is how Filipinos values the concept of family, love, and loyalty. Filipinos are known to be family-centered individuals, which is why most Filipinos would survive anything as long as they have their families. Personally, I do not think there is a negative message being delivered by the advertisement but the unstated meaning would probably be its negative message. The advertisement is trying to tell its audience how Nestle Philippines’ products are influential to Filipino families.
[8] The advertisement empowers every Filipino family; since Nestle Philippines is a big brand it would empower all loyal consumers. However, this advertisement may disempower those who are non-consumers, but there are only a few who do use not one product of Nestle. Through this advertisement, Nestle Philippines does not only show how celebrating their 100 years together with its consumers, Filipino families, is meaningful and important to them but also, in a way, advertise all their products.
[9] The TV advertisement was generally good yet it still lacked some details, such as how these consumers were attracted into buying their products. What made the consumers buy their products? The commercial started already with the young boy drinking a canned milk from Nestle without explaining first how or why did the young boy liked it. To gain more information, Nestle Philippines has an official website: http://nestlephilippineschoosewellness.blogspot.com/ or http://nestle.com.ph/.
[10] As a Filipino myself, I grew up consuming some of their products and watching the commercial enticed me into believing how much Nestle has been successful. I found the advertisement very emotionally appealing since the song, “Pag-ibig”, was very heart-warming along with the plot of the young boy and girl who grew up together, eventually fell in love, got married, have kids, and grew old together. In short, I really like how this commercial is very touching yet it did not fail to advertise most of their products.
Direct link: http://www.youtube.com/watch?v=ffQf0ztguzs
Sources:
Nestle Philippines (2011, April 2). Nestle Philippines TV Commercial: Nestle 100 Years "Pag-Ibig" [Video file]. Retrieved from http://www.youtube.com/watch?v=ffQf0ztguzs